Greenpeace
Greenpeace had a new short film out ‘There’s a Monster in the Kitchen’, and they wanted an interactive AR lens to expose the Meat Monsters, virtually rallying their community together.
So, staying true to their activist roots, I created a pandemic-friendly protest where Greenpeace followers could digitally come together to stand up against deforestation and transform themselves into the jaguar from the Monster film. The lens allowed them to roar and release a Greenpeace banner above their heads, pledging their allegiance to the cause.